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Your Work Won’t Appeal To Everyone. Here’s Why.

For better or worse, most of the food we eat today is because someone used creativity to pair ingredients that otherwise wouldn’t go together.

Justin Cox
2 min readFeb 4, 2022
Photos by Jr Korpa on Unsplash and McDonald’s; Edited by the Author

I’m all about creativity, especially when it comes to food. Most of the food we eat today is because someone used creativity to pair ingredients that otherwise wouldn’t go together. Peanut butter and hamburger? Wonderful. Teriyaki and pineapple? Amazing. Scallops and cream? Made for each other.

However, while there are fantastic food pairings, there are an equal number of creative food experiments that should not exist — or, they at least make us question why they exist. McDonald’s entered the food creativity group chat with their grammatically broken “Land, Air & Sea” sandwich.

Combining the Big Mac, McChicken (do chickens fly?), and Filet-O-Fish, the Land, Air & Sea is a 1,330 calorie masterpiece. The sandwich is part of McDonald’s new “Menu Hacks” line — items you order and then put together yourself. In other words, order three sandwiches, take them apart, and defile your pallet (if you can fit the thing in your mouth).

Granted, I’ve not ordered this stunning work of art. I don’t desire to eat 89% of my daily fat intake in a single sandwich. But, if…

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Justin Cox
Justin Cox

Written by Justin Cox

I help writers and nonprofits grow. Editor of The Writing Cooperative. Contact at JustinCox.com

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