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Making Money Online Is Overrated

Everyone expects you to monetize your online growth, but should that be the ultimate goal?

Justin Cox
2 min readMar 18, 2022
Person holding four one-hundred dollar bills that are on fire.
Photo by Jp Valery on Unsplash

I surpassed 40k Medium followers last week. It’s a momentous number, and I’m incredibly grateful to everyone who finds value in my writing. However, with increased followers comes the expectation of making money online through product sales, books, and courses. Has anyone ever stopped to ask why?

Spend enough time on Medium, LinkedIn, or certain Twitter circles, and the path to internet fame and fortune is clear:

  • Write a lot
  • Build a following
  • Sell things to your following

The formula is simple, and it works for many people. I’ve dabbled in the process, launching subscriptions, creating a Notion template, and offering 1:1 coaching. I’ve even written a book about writing that’s sitting in the editing phase. These are all things other successful writers do and seem to be expected in the online writing world. But it just feels icky to me.

I fully understand that my time, knowledge, and experience are valuable. However, I would rather build a community that supports each other and shares knowledge freely than try to capitalize on people. So, while I have the expected products and offer my…

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Justin Cox
Justin Cox

Written by Justin Cox

I help writers and nonprofits grow. Editor of The Writing Cooperative. Contact at JustinCox.com

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