Hey Netflix, Give Me Some Commercials
I know, but hear me out.
I hate commercials just as much as the next person. I canceled Hulu long ago due to their annoying commercial breaks. I don’t want to sit through 3-minutes of Swiffer ads when binging on The Good Place. The world of streaming entertainment should not be the same as tv broadcasts.
Netflix understands streaming and doesn’t subject me to any advertising. I select what I want to watch and there it is, ready to go. But selecting what I want to watch is difficult. How do I know what I want to watch?
With Netflix doubling down on original content, there are far too many shows to keep up with. Sure, they “recommend” shows but I don’t want to watch something to determine if I will like it or not. I need a tease. I need a, dare I say it, commercial.
HBO Now plays a single commercial for one of their shows prior to each show or movie they stream. This is a great way to discover content I might not have known about. It’s not intrusive. It’s quick. Then it’s over and my program begins.
It’s time for Netflix to replicate this model. Maybe not before each episode like HBO Now, but before each binging session. When I sit down to start a marathon of Stranger Things, give me a quick glimpse at Godless. I have no idea what Godless is, but if there was a quick commercial I would know if I were into it or not.
If Netflix paired this with their own recommendation engine, these commercials could be a knock out. Drop a simple overlay at the start of the commercial that says, “We think this will be a 98% match with your taste.” and I’ll bite and stay engaged throughout the whole commercial. An additional overlay to add the show to my list and Netflix has my eyes for yet another series.
Netflix doesn’t need to advertise for Walmart, but it would be great if Netflix advertised for its own programing. I’d be into that.