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Facebook is Not the Solution for Freelancers and Small Businesses
Facebook is not the solution to small business marketing. Take ownership of your content and invest in a dedicated website.
Earlier this week, Facebook and Instagram were offline for the majority of the day. While Twitter was full of conspiracy theories and memes, the unplanned downtime was devastating for freelancers and small businesses across the country. Far too many companies rely on Facebook and Instagram as their business’s sole online presence. For reasons evidenced this week and others shared here, Facebook is not the solution for freelancers and small businesses.
My wife and I were on vacation in the Outer Banks of North Carolina last week. While searching for restaurants to eat, I searched in the Maps app and then clicked on businesses websites. Only one restaurant had an actual website; every other one used Facebook.
Facebook reports that over 90 million small businesses have pages on the platform. Far too many of those businesses solely use the platform for their online presence. I have a Facebook page and Instagram account for my freelance business, but they are secondary (maybe even tertiary) in my marketing strategy. My website is the main focus and home to all my content.
