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Even With Peacock, NBC Doesn’t Understand Streaming
I thought Peacock would be a hub of streaming Olympic content. Unfortunately, Peacock proved NBC doesn’t understand streaming.
I love the Olympic Games, yet I loathe NBC’s coverage of the games. Since cutting cable nearly a decade ago, my Olympic viewing is limited to NBC’s prime-time rebroadcasts. NBC launched the Peacock streaming service earlier this year. I purchased a subscription thinking it would be a hub of Olympic content. Unfortunately, I’m now convinced NBC doesn’t understand streaming.
NBC aired the Tokyo 2020 Opening Ceremony live this morning. Peacock did not. There’s an entire Olympics tab in the Peacock app, yet the Opening Ceremony was absent until about an hour after the broadcast began. The app wasn’t even airing a time-delayed version. Instead, it announced the games would be “available to stream” at 6:00 am tomorrow. Why wait?
Scrolling through the Peacock app’s Olympic tab shows no indications any sports will be available live. There’s a whole schedule for when previously aired soccer matches will stream, but no live schedules. It appears NBC launched an entire streaming network and failed to add their premier exclusive content.
